The Best-Selling Wines in the World: A Global Overview

1. Barefoot — Wine for the Masses

Barefoot, produced by E. & J. Gallo Winery, holds the crown as the most-sold global wine brand, particularly in 2019 when it moved approximately 22.5 million nine-liter cases globally Drinks TradeBizvibe Blog. Its approachable style, affordable pricing, and strong marketing have made it a staple in households worldwide.

2. Franzia — Iconic Boxed Wine

Franzia, another American classic, tops the charts in terms of sheer sales volume. It has been the most popular wine brand in the world for 27 consecutive years, owing to its bag-in-box format that offers convenience, value, and broad retail availability Insider Monkey.

3. Gallo Family Vineyards — The Industry Titan

E. & J. Gallo Winery, under its own name, ranks among the largest global exporters. With annual revenue of roughly $3.8 billion and exports reaching 40 million cases, the company wields an outsized influence on the global wine market EssfeedWikipedia.

4. Yellow Tail — Australia’s Global Export Superstar

Yellow Tail rose to fame through accessible branding and widespread availability. As an Australian delegation to accessible everyday wine, it boasts sales of about $1.1 billion and exports reaching 30 million cases EssfeedWORLDOSTATS. It’s also the fourth most valuable wine brand globally, with a valuation of $613 million WORLDOSTATS.

5. Changyu — China’s Wine Powerhouse

Changyu stands as China’s most established and largest wine brand, dating back to 1892. Globally, it commands a production scale worthy of note, ranking among the top in annual output WORLDOSTATSDrinks Trade.

6. Concha y Toro / Casillero del Diablo — Chilean Global Leader

This Chilean winery’s Casillero del Diablo line is one of the most powerful and best-selling wine brands in the world, with particularly strong exports and brand recognition Marketing91Drinks Trade.

7. Robert Mondavi, Sutter Home, Hardys and Others

Other prominent players in the global rankings include:

• Robert Mondavi – estimated around 10.5 million cases in 2019 Drinks TradeBizvibe Blog.

• Sutter Home – roughly 10.2 million cases in the same year Drinks TradeBizvibe Blog.

• Hardys – a leading Australian brand, especially significant in the UK, with about 8.9 million nine-liter cases sold in 2019 Drinks Trade.

Best-Selling Luxury & Premium Brands

While the brands above dominate in volume, the most valuable and sought-after wines often reside in the luxury segment:

• Moët & Chandon tops the luxury champagne market with a brand value of $1.4 billion WORLDOSTATS.

• Dom Pérignon valued at $800 million WORLDOSTATSmag.sommtv.com.

• Other notable high-value names include Veuve Clicquot, Penfolds, Beringer, Jacob’s Creek, and Lindeman’s, each valued at great sums and commanding strong global brand equity WORLDOSTATS.

Side Stories & Regional Highlights

• Josh Cellars has become the top-selling premium table wine brand in the U.S., with production climbing from 1 million to 7.5 million cases by 2024 Wikipedia.

• Treasury Wine Estates has shifted strategy towards luxury, focusing on premium brands like Penfolds, as cheap wine sales decline The Australian.

• The new wine conglomerate Vinarchy, formed from Accolade Wines and Pernod Ricard’s wine operations, now produces 32 million cases annually, with flagship brands Jacob’s Creek, Hardys, and Campo Viejo generating over $2 billion in consumer sales Adelaide NowFinancial Times.

Summary Table

Conclusion

Whether it's box-wine staples like Franzia and Barefoot, iconic global players like Yellow Tail and Changyu, or high-end luxury names like Moët & Chandon and Dom Pérignon, the world’s best-selling wines span a wide spectrum—each leaving a distinct mark on global wine culture and markets.